Venus Williams: How to Make Smart Decisions for Your Brand
Venus Williams, who UNESCO recently named global “Promoter of Gender Equality,” did not push her brand to the forefront by being one of those celebrities who leaps at the first business opportunity to present itself.
She attributes her stellar track record to her parents’ mentorship and the three guiding principles that inform any decision she makes.
“The first is preparation,” – How prepared am I to do this and do it well?” she says. “I want to be the best, whether that’s the best in the world or my personal best.”
Another major factor Williams considers is how established and reliable her business partners are. “It’s important to surround yourself with people you can trust. Your partners have to share your vision,” she continues. “Plus the kind of relationship you have with them depends on who you are as a person. If you’re untrustworthy, you won’t have good things gravitate toward you.”