Profile: Valerie Daniels-Carter – founder and CEO of V & J Foods Inc.

Valerie Daniels-Carter – founder and CEO V & J Foods Inc.

Valerie Daniels-Carter is the founder and CEO of V & J Foods Inc., a company that she started in 1982 with the help of her brother John Daniels’ financial backing.

Ms. Daniels-Carter has successfully transformed a start-up in the largest female-owned franchise operator in the United States. V & J Foods now hosts about 140 units (restaurants – including Burger King, Häagen-Daz, Coffee Beanery and Pizza Hut) in the states of Massachusetts, Michigan, Milwaukee, Minnesota, New York, Ohio and Wisconsin.

Daniels-Carter teamed up with one of NBA’s most famous players, Shaquille O’Neal, to expand the horizons of Auntie Anne’s famous Pretzels. VJ & O’Neal Enterprises, LLC was established in 2006 by V&J and O’Neal Franchise.

Daniels-Carter has served and continues to serve in a host of capacities: Past President of Milwaukee World Festival, Inc.; Executive Board Member of the National Franchisee Association; Board of Directors for The Auto Club Group & AAA Wisconsin and has been recognized by Essence Magazine as one of the 50 most admired African-Americans in the United States.

Valerie Daniels-Carter is an alumnus of the Lincoln University where she received her Bachelor’s degree in Business Administration. She later earned her MBA from the Cardinal Stritch College in Milwaukee.

V & J Foods Inc., has received awards such as the Top 100 Black-owned Businesses (Black Enterprise Magazine); Top 200 Restaurants in the U.S. (Restaurant Finance Monitor); Top 500 Women-Owned Businesses (Working Woman Magazine); and numerous other accolades, in the United States.