Election 2012: Obama outpaces Romney in social media use
U.S. President Barack Obama (l) and Republican presidential candidate Mitt Romney. PHOTO/AP
President Barack Obama can claim victory over Mitt Romney in the digital arena at this point in the campaign, according to a new study.
The Obama campaign posted almost four times as much content online as Mitt Romney’s campaign did, and is active on twice as many social media platforms, a new Pew Research Center study found. The starkest contrast between the two candidates is on Twitter, according to the report. The Romney campaign tweeted about once per day, while Obama’s camp tweeted about 29 times each day.
And that’s not the only site where Obama holds a distinct advantage — his campaign is also much more active posting videos on YouTube and blogs on his website.